Prepping for Shoots

Before I went to shoot my final images for each look, I made sure I knew everything I wanted to achieve and portray in every image.

SMOKEY EYE.

Effortless hair, Silver & grey smoked out eyeshadow - not too dramatic.
Hair was influenced through his catwalk, slept in low pony tail.
Ck One smokey eye's are normally quite edgy - The reasons why I went for cool tones. As grey/silver tones remind me of a grungy edgy feel.

BOLD LIP.

As stated many times before, a lot of the designs (hair, styling and various makeup looks) from CK are quite effortless or even quite slept in and grungy at times. Which is why a lot of vibes behind my shoots were like this. The bold lip was influenced through the jean campaigns of Calvin Klein and how comfortable and laid back the shoot looked. - Which is what I wanted to portray in my image, a laid back feel.
Obviously the bold lip was the main aspect for this look. I chose one colour scheme for this, which was a blood orange and stuck with these colour tones for blush, eyeshadow and lips. As in  many of Ck One campaigns they promote a certain product and the whole campaign is one colour. This is obviously why the brand is 'Ck One Colour'.

METALLIC.

I wanted to use one product all over the eye for this look, simple yet effective. The metallic texture will be the main aspect that stands out. Everything else very minimal. With glossy cheeks - When research Ck One cosmetics campaigns and the catwalks from Calvin Klein collection, the skin was always glossy and healthy.

NATURAL.

This look is to enhance the natural beauty of the face. Many of products from Ck One cosmetics are lightweight and they produce many tones and textures that are perfect for the natural look.
Gorgeous, glowing skin. Groomed eyebrows. Define Lashes and simple lips, along with a pop of natural colour on the skin.

EYELINER, LASHES AND BROWS.

When researching what type of look Ck One cosmetics would create with eyeliner, they all seemed quite grungy, but then I didn't want the eyeliner to be over powering. Therefore wanted to create a look that was quite high fashion, with simple eyeliner. I did not want to use false lashes as I felt that was too glamorous and was not the look I was going for. So went for individuals, for a subtle effect.
Again, because I was creating more of a high fashion look I wanted to keep the eyebrows light, groomed and slightly filled in. Many of the Calvin Klein models in the Ck one campaigns have very light eyebrows, therefore with a mascara wand, combed them through with a light concealer to lighter them and give the illusion of blonder eyebrows.