Tuesday, 6 May 2014

FINAL IMAGES



I was extremely happy with my eyeliner, eyebrow and lash shoot. The look turned out quite high fashion, which was exactly what I was trying to portray.
I feel there are a few imperfections that I could of cleaned up. However, the overall images I think are successful.

                            


For my bold lip look, I was happy with how the lip colour, however feel it is important to guide your model and feel I didn't do that as well as I could. 



 The natural look came out exactly how I imagined, Clean and fresh. Each aspect I created I feel makes a difference within the photo.



When looking at my final images, I was happy with them as a whole look, but certain aspects and imperfections within the make-up stood out to me. Such as the eyeliner win the water line rubbed off slightly. I wish I saw that beforehand and reapplied. 



The metallic looks came out just how I imagined. The model was perfect and felt the simple eyeshadow worked on its own. If I could change anything I would of experimented with different hair styles.

EVALUATION

When first taking this unit in, there was a little confusion upon the group and various aspects of the uni weren't explained clearly, however in these situations it seemed you just had to get on with it. It was hard to grasp at first but once I got into the research, I personally thoroughly enjoyed researching into my chosen brand 'Calvin Klein'. It was very interesting to see how and why CK One was the way it was. Each aspect that was created within the brand reflected upon the cosmetic line. I am glad I went into more depth within the brand as a whole, not only did I research into Ck One Colour cosmetics, I also looked into the history of Calvin Klein as a whole. Especially being an icon house hold designer name, known for his controversial, seductive ads and elegant style within the catwalk.

However, the practical and part of the theory side of this unit was very unorganized and a little vacant. We firstly got very little practical make-up lessons and our theory lessons for the brand section slowly stopped and we were left with not much to go by. Again, this did not stop myself from carrying on my research and finding enough information and influences to produce on my blog. The hair practical lessons were extremely helpful and I honestly feel so much more confident. Regardless of our make-up lessons being canceled, I carried on practicing and really felt my techniques improved. Especially after we had a couple of visits from a couple of make-up artists, one lady gave us in depth demos on fashion make-up and went right back to basics also. Which I am very grateful for, these two hour lessons, helped huge amounts and can honestly say these techniques that weren’t taught, truly reflect upon my final images. Along with these demos, we were also given  compliments and constructive criticism which was very important to help us learn from our mistakes and grow as an artist.
In terms of my final images, I wanted to reflect the brand within my looks, from researching Calvin Klein as a whole. I feel technically, I worked hard to produce professional make-up and wanted to portray the influence of Ck One within my final designs and images. I feel there are various imperfections within my make-up images that I could of fixed, but feel being the photographer it is hard to notice these. Next time I will 100% use a photograph, meaning I will be able to see the makeup up close and any areas that I would need to fix.


In conclusion, minus the hiccups from various aspects of the unit, did not stop me from carrying my project on. This was resolved finally and in the end I believe I learnt so much this term and honestly feel so much more confident within myself as an artist.


Defining My Brand - Brand Evaluation

Calvin Klein is best known as a world wide fashion company founded in 1968 by the design 'Calvin Klein' himself. The brand first started off with their first collection in a shop within New York City, the collection consisting of coats and dresses. Between 1970 and 1985 introduced sportswear, womens lingerie and of course mens underwear which changed the market completely and still known to this day, Klein's underwear is known for their white, clean briefs. Which sounds so simple, yet Klein has put a stamp in the fashion industry with the classy, clean cut designs.

It seems when researching upon Ck One Makeup, which is the makeup line from Calvin Klein, not much comes up from the history. It seems Calvin Klein is a house hold name within the fashion history and best known for their iconic designs, however that's not to say their make-up line is not praised. Along with their clothing designs, the products from the Ck one is obviously very clean, simple and classy looking.
Originally a fashion brand, founded in 1968. Calvin Klein has become a world wide iconic fashion designer/company. Years down the line after producing many clothing designers, Klein steered towards the cosmetic industry. First launching an Unisex fragrance collection called Ck One in 1994, to then expanding their Ck One roots by introducing an Ck One cosmetic line. Creating a fresh, new look for the average woman. “This latest extension embodies the energy and free spirit of CK One, offering fresh and unique beauty products that are ideal for today’s youthful, independent consumer.” 
 Their brand portrays a sense of reality, it's not about a complete transformation, it's about enhancing your natural self and looking real. Ck One products appeals to all ages, from a wide range of colours for various skin tones for face, eyes, lips and cheeks in order to create looks from fresh, natural everyday make-up to glamorous smokey eyes. It seems they are  obviously thinking about each consumer, set out into three categories. - ‘look real’, ‘define yourself’ and ‘add intensity’. Meaning with their products you are able to enhance your natural beauty, portray your personality and/or add some drama to your makeup. They have a wide selection of colourful products that are perfect for experimenting with. However, if you are a consumer who is not very daring, there are a wide range of neutral colours. Each product has a silky texture and very lightweight with easy application. 
Men are now wearing make-up more than ever before, Ck One fragrances are known for being Unisex and it seems they have also made Ck One Colour cosmetics for men too. Another reason for setting themselves aside from others. 


In conlusion, it seemed Calvin Kleins cosmetic line ‘Ck One’ is a brand of natural beauty, however offers you the chance to add drama to your everyday make-up look.

Products In Action


When first researching my brand I wanted to see the products in action and how they work.
It seems like are all very lightweight and easy to apply.
You can create a variety of looks, from natural to glamorous to grungy.

Bold Lips - Final Idea's

As stated before in my post with my inspiration. "Calvin Klein is sometimes very effortless within styling and make-up. For example, his catwalks the hair is put up in a messy low ponytail and miminal make-up. Again in many of the ads for Calvin Klein jeans, the models look very seductive yet so effortless! Therefore I wanted to portray that aspect into my image and ensure my model creates the right poses to ensure the image gives off the right vibe.

I also love how the the Ck One cosmetics focuses on one colour in some of their ads which creates a certain mood and style."

This will reflect within my final shoot, as I have focused upon once colour. 
It will also portray the effortless vibe, however with a bold lip being the main aspect. 

M A K E  U P 

Simple eyes, orange blended through the crease to link in with the lips
Orange/peach blush on the cheeks
Contoured cheekbones to define and be seen on camera
groomed eyebrows and mascara on the lashes.
Blood orange lips. 

H A I R 

Straight, down and messy. Effortless and simple. to reflect my inspiration from calvin klein campaigns as stated before. 

M O D E L 

I was not particular on hair colour or eye colour.

Good skin
Big lips 


F A C E  C H A R T


Health and Safety on shoots

For each of my shoot it was vital that it was completed in a professional way, from set up to the end.
Ensuring, my area is clean and tidy.
Coach role is down.
The products I am using are laid out neatly. All products satirised and brushes cleaned thoroughly.
Ensure my model is comfy and settled. (ALWAYS COMPLETE A CONSULTATION BEFOREHAND)
Wash hands always before touching your clients face.

Start with a completely clean face. Make sure all old traces of make-up is removed.
Cleanse, tone and moisturise well. Along with exfoliated and moisturised lips.
Throughout ensure your model is okay and nothing is irritating them.

TECHNICAL FILE

CREATING VOLUME IN HAIR.

Beforehand, to create extra volume - Wash and blow dry hair, apply mousse and dry hair upside down.

HEATED ROLLERS.

Make time for your rollers to heat up.
To create volume and large curls - Use Blue and Red rollers.
Applied to the very root, this will create volume and movement throughout the hair.

Before applying the rollers, take into consideration the hair type, length and condition.
Having a consultation with your client will ensure that you deal with the hair type in the correct way.

Section of hair for accurate application.
Ensure the hair is not wider than the roller.

Can work upwards if needed and apply the rollers in the same direction using a brick like method.
Also make sure you hold the hair up at an angle, keeping tension throughout the hair at all times. When applying the rollers to ensure you get right into the root - This is where we want the most volume.
Use your comb to tuck in any ends - ensuring the ends aren't folded under as this will create a fish hook at the end. Once the hair is wrapped around correctly and smoothly, apply your clip around the roller to keep it in place. Be careful this is not too tight and throughout this process, ask your client whether they are comfortable or not.
Apply your rollers to the middle of the back of the head. - Then tong your bottom layer and pin the curls up to cool and set.
Wait for all your rollers to cool before removing.










HAIR UP WITH VOLUME. 
Example from practical lecturer.
These type of methods are perfect for creating 50's and 60's up dos. 

Section the hair in three parts.
- front from ear to ear
- crown
- bottom of the head
Part the front into whichever parting you wish, depending on the style.
Apply the heated rollers to the fringe parting, in the direction of where you would like the fringe to fall. 
For the crown section, apply the rollers in a brickwork pattern in a downwards direction.
Finally, apply rollers to the bottom layer of hair, however in an upwards motion, this is to ensure your up do flow and create volume. 
Make sure all rollers have cooled before removing. 
Start removing the rollers from the bottom upwards - carefully backcomb together to ensure all curls flow together. Also backcomb at the root to create extra volume, this will also help mould the shape upwards.

Roll this section upwards, to create one large barrel roll. 
pin into place and use and finishing pins to hide and gaps. - Use your pintail comb to pull the barrel out a little, in case you need it lifted slightly. Or use a finishing comb. Try not to use your fingers in case you ruin any shape. 
Use the crisscross method with your grips to secure the hair. 
Next, with your middle section - the smaller sections which were in rollers, backcomb slightly at the root to create a sturdy shape. 
Roll each small section up into a barrel to create a range of pin curls throughout the section. This will create a variety of shapes and texture. Try to hard your pins when doing so.
As for the top section, backcomb carefully underneath at the roots to mould into shape. - style into your chosen parting and style round the face, gripping the hair into the sides, ensuring you blend this in, so everything flows together. 
Finally, finish will hairspray. 
Above  is the hairstyle we created after demonstration.




CREATING TEXTURE WITHIN THE HAIR. 


This type of style, will depend on what hair type you work with. If you work with straight hair, it can be harder to create, whereas naturally curly hair will able you to create more texture. 

CRIMPING
Ensure the hair is thoroughly brushed. 
Taking thin sections of the hair, using a crimping hot tool - ensuring the hair is at a straight up angle, crimp the roots of the hair. MAKE SURE YOU DO NOT BURN YOUR CLIENT. (Hold comb underneath crimper to protect the scalp.
Hold for a few seconds (Also depends on hair type, condition)
Crimping certain parts of the hair will help create volume when back combing.
Crimp the crown of the hair, to about quarter of the way down the head (depends on hair length)
Then crimp from parting and the sides of the hair, again quarter of the way down, - again repeat other side.
Ensure you have enough hair over the top of the crimped sections, so you can hide these areas.
Once you have crimped all the sections you want, backcomb the crimped hair, this will help hold your back comb and create extra volume.
SCRUNCHING.
Using a hair dryer with a diffuser, ensure the hair is damp and apply mousse over the hair, not too much otherwise the hair will appear to sticky and crunchy. With the diffuser, pick the hair up and do this method until dry, keep scrunching the hair with your hand.

If possible ask your client to tip their hair upside down. Creating more volume and easier for you to scrunch the whole head. 

This is great to do before crimping the roots. Creating a mass of volume and natural movement      throughout the hair. 





STRUCTURED HAIR UP DO.

Section hair around the front evenly (pin bottom section out of the way for now) 
Brush all back and crimp root sections but leaving top layer to straighten and so it can be smoothed out and remove any kinks, back comb smoothed out front layer. 
With a dressing out comb, comb into desired height, shape ensuring not to brush out any volume, pull back gently twist near the top still keeping symmetrical shape and grip into place using special technique. 
Split the bottom section into two parts down middle, the side section opposite to twist - pull across head horizontally and grip in criss-cross formation to hold securely. 
With the other half, back comb inside to help create volume so it is easier to shape - roll over to meet the top twist to create one large roll (French Pleat) round the back of the head 
Grip securely once smooth and even - Use pins to hide an lumps or other grips. 

Finally hairspray hands and gently smooth over final design to flatten any fly away hairs to produce a perfect symmetrical silhouette as you want a perfect shape from every angle for photographs. 









NATURAL BEAUTY HAIR. - BLOW DRYING AND CURLING

Wash and Blow dry. For more volume use mousse before blow drying. Ensure you use a nozzle, this helps the heat in once direction.
Blow dry with a large barrel brush, this helps volume from root to end.
Depending what direction you want, you can use your barrel brush towards the face or away.
In this case, blow dry the hair downwards, firstly lifting from root and bringing the hair with the brush in a downwards motion, to ensure all the hair is smooth and all in the same direction.
with your barrel brush, apply this to the underneath of the hair and whilst the hair is elevated, blow dry the underneath first to ensure all parts of the hair is dry, otherwise this can wet the hair underneath in which we have already blow dried.
When blow drying, using your barrel brush, brush through
the hair with your hair dryer (with nozzle) and once you start to feel tension, using your hair dryer, move it underneath the hair so you don't loose the section, again apply the brush underneath the hair and do this motion until the section is thoroughly dry.
After you have blow dried the hair, using a reasonably sized curling tool. Curl all the away from the face. All curls in the same direction.
Once you have curled the hair from about the mid lengths of the hair. using a paddled brush holding the hair brush the underneath and tops of the hair and using your hand, mould the curls together.
OR you can tossle the hair together.




ADVANCED PLAITING.

STANDARD PLAITS - Using three sections of the hair, firstly with either side (left or right section) cross the section over the middle section, holding them away from each,
Next using the other section, cross that over the middle section again and repeat this all the way down the hair. Making sure each time you use the left section over the middle section, then the right section over the middle section again and so on.
This can be created the opposite way, which is called the DUTCH PLAIT. Using the exact same method, with three strands, however instead of applying the side sections over the middle section, cross them underneath, meaning you are crossing one section underneath the middle, then the other section under the middle again.
FRENCH PLAIT.
At the top of the head, start with three small sections,  crossing over the outer sections over the middle, like a regular braid. Instead each time you cross your outer sections add a small piece of hair from the sides each time you cross it over. Keeping adding under there is no more hair to add. Either stop and using a band secure the braid so you are left with a ponytail or carry on with a regular plait.
Can be created all over the head in small sections.
WATERFALL - each time you add a piece of hair from either left/right depending on the side of the head, drop a piece of hair out of the plait to look as though there is a constant flow of hair entering and exiting the plait. Therefore, once you drop a piece of hair add another from which ever side you are dropping the section
FISHTAIL - take two sections of hair, and taking a small section from the back of one side cross this over and add it to the opposite section, next take a small section again from the other side, again cross that over and so on until there is no hair left. 

FOUNDATION - DIFFERENT TYPES AND APPLICATIONS. 
In our practical, we were given a specific base to apply to our models. There are 100's of foundations to chose from and it is extremely important to make sure we chose the right foundation and apply it in the right way. Creating the perfect base is vital as it can make or break any make-up look! So practicing these techniques in class was really helpful!

Example of various bases:
  • Full coverage matte
  • Natural Dewy
  • Glossy  
  • Natural Matte
I was asked to create a glossy base, However I feel creating the right base also depends on your models naked face and the skin within, if the skin is looking quite dull then I believe it is our job as a make-up artist to work with what you've got. Exfoliating to get rid of the dead skill and even a splash of cold water can awaken the skin and using an hydrating moisturiser. 

My model suffered from a couple of small breakouts, nothing major. Although with the foundation I used it was obviously hard to cover those blemishes. I wanted to keep the base glossy and natural. Attempting to keep the products to a minimum.  So keeping the skin natural, I tried to go in with a concealer to cover up just those blemishes. Honestly, it was hard to completely cover up the spots. The products I used didn't suit my models skin, which seemed to be a little dry in areas. 
To complete the glossy effect, I decided to use MAC's glossy product to the cheeks which created a subtle 'wet' gloss when caught under the light. To finish I applied a loose powder through the centre to get rid of any unnecessary shine.

Overall I feel I met the desired glossy base, however I do now know it is absolutely vital to treat the skin before applying any makeup to avoid any products sticking to dry areas, etc.

BLUSHER AND HIGHLIGHTER.

Blusher is used to create a natural, flushed effect. If applied in the correct place.
Applying blusher to the apples of the cheeks can create a youthful look.
If blusher is applied too heavy, this may look cheap and over the top.
To apply blush, it can be easier to ask your client to smile and apply to the apples of the cheeks.
It is best when applied with little amount first then build up if needed. Use a small brush, either tapered or rounded depending on what you prefer, and ensure everything is blended out to create a natural finish.
Blusher can come in a series of colours and textures. From cool tones blushers to warm and cream to powder finishes.
HIGHLIGHTER -
Highlighter is used in a way to enhance the high points of the face and also catches the light beautifully. Perfect for photography.
You can get a range of highlighters, from powder, to cream to matte and shimmering. Obviously shimmer is more obvious and matte more natural. Highlighting can also be used to with contouring to help compliment the contoured areas. Depending on your skin tone, any one can use highlighters, ensuring you use ones with the right colour undertone. Cream highlighters is sometimes best applied using fingers. (ASK YOUR CLIENT FIRST WHEN USING HANDS)
OR a small brush to apply to the correct areas.





EYEBROWS AND LASHES.

You can use a range of products to fill in the eyebrows.
Follow the natural shape of the brow.
Depending on what kind of look you're creating, fill in areas that are spars or just the areas that are needed.
With light strokes, apply the product throughout the eyebrow.
The front of the brow should be the lightest, softest area to create the most natural look.
Use a cotton bud to smudge the product if too harsh.
Eyebrows should start from the end of your nose (depending on how wide your nose is) bring eyebrow in further if you have a wider nose to create the illusion of a thinner looking nose. The arch should line up with your pupil.
Finally the end should be in line with the outer corner of the eye. Try to stick with cool tone products, otherwise you will end up with a red tint. Unless your client has red hair, you can match up mixing a cool tone brown and a red tone.

EYELASHES.
Always curl the lashes, ensure your client is comfortable and you are not hurting them. Curl them in
three sections - Root, mid and the ends. This will ensure the curl will hold and the lashes are curled to the maximum and prepped for mascara or if you are creating a natural look, this will help open the eyes.
Using a mascara wand (ENSURE YOU USE CLEAN WANDS FOR EVERY CLIENT) in a zigzag motion, wiggle the wand from root to end, and on top of the lashes to coat the mascara all over.
Use the tip of the wand to get to the inner and outer lashes.
To create a dolly effect, apply mascara all over and with the wand move them in a fan like direction, from inner to outer lashes, creating a wide eyed effect.
 For a cat eye effect, apply to ends in an outward direction.







FALSE LASHES.

BEFORE APPLYING, ENSURE YOUR MODEL IS NOT ALLERGIC TO LATEX, if so use a latex free false lash adhesive.
For full strip lashes, measure the lash to your clients eye beforehand to make sure they fit perfectly, otherwise they can feel very uncomfortable. Always cut from the outer part of the lash.
Apply liner on the top lash line if needed, this can help hide the stem of the false lash, especially if you are using lashes with a thick base.
Apply a thin layer of glue on the stem of the lash. wait 15-20 seconds for glue to get tacky. This prevents the lash from slipping around when the glue is too wet. Using tweezers pop the false lashes right on top of the natural lashes, be careful and take your time. tuck in the corners with the tweezers.
If the glue is tacky, the lashes will be very easy to apply. With the other size of the tweezers, use this to ensure all parts of the false lashes are stuck down.
Apply mascara to blend natural and false lashes together.

EYELINER


Following the bottom outer line of the eye - Draw a line at an angel towards the end of your brow.
Then draw a line from the centre of the lid following the natural shape of your eye and connect it with the outer line. 
You will be left with a gab, fill that gab in - which will create a triangle like shape. 
Can be as thick as you want.
then from the inner corner fill in the gab connecting with the middle of the line. 
Can do this beforehand with a pencil, then go in with a liquid or gel eyeliner for more hold and a darker line. When applying eyeliner on clients, always remember. 
LIPS AND APPLICATION 

Beforehand, ensure the lips are well moisturised, if not apply a moisturising lip balm, let it soak in

and use a tooth brush or cotton bud to exfoliate the lips. 
Using a lip pencil, (MAKE SURE THIS IS SANITISED AND SHARPENED) Line round the natural lip, there can be two lip lines, line to the first natural lip line. Penciling in also prevents the lipstick from bleeding.
Line the second if you want fuller looking lips, or slightly over draw, but not over the top.
You can alter the lip shape if needed, for example some cupid bows aren't symmetrical.
You can colour the lip in with the pencil for a base or colour the corners in slightly and blend out with a lip brush. Depending on the look you want to create or whether you want fuller looking lips you can use a shade lighter than the lip pencil. 
Or use a touch of gloss in the centre of the lips.
Take into consideration how big the lips are naturally - If you use a glossy lip product, this will enhance the lips even more. Or big lips can pull of matte lips very easily. Again if the client has smaller lips, applying light shade and gloss in the middle can enhance the lip shape. 














TIMED ASSESSMENT. 
For one of this unit we were also asked to complete a timed assessment which was inspired by Illamasqua.
My idea was not to go all out with the typical Illamasqua theme. I wanted to keep it quite subtle, as far as subtle goes with Illamasqua anyway. They are obviously well known for their outrageous, theatre influenced make-up and I wanted to keep that in mind. I chose to create a simple smokey eye, however when thinking of Illamasqua, I first thought red/plum tones. So create a smokey eye with a subtle colour on the lip.

Illamasqua was originally influenced by the 1930's Berlin scene. However I wanted to evolve the time scale, by using their make-up techniques and looks into consideration, but then using a make-up style through the ages as an influence.
I love the style of 60's make-up and want to create an eye look that incorporates the shape but use colours and techniques that I've researched and learnt from illamasqua.
Their make-up is known to be quite heavy and dramatic. I wanted to keep the eyes quite dramatic, with a pop of pink/plum.

Again, sticking with my 60's theme, I was inspired by the 60's beehive and want to create a more subtle beehive with half up half down.





When planning my time assessment I said I obviously want to keep it quite subtle, but still keep various aspects influenced from Illamasqua. I didn't want anything too crazy.

I am extremely happy with how the make-up came out and the application. However, I slightly regret not going that little bit more crazy/quirky. Maybe added some bottom lashes, to add more drama. But that is obviously down to the design process. I knew what products to use and what worked and what didn't.

In conclusion, the application of make-up was successful and I knew what products worked and how to use them, however it seems the design I created wasn't as successful to fully portray the style of Illamasqua.

LONDON VISIT.

Our london trip abled us to see our brand in person and research how our brand promotes their products, the way their counter is laid out, etc.
This was a massive help as I was able to see the products in person and see the different textures and colours.