Influenced By Calvin Klein - What I Want To Achieve

So seeing as my chosen brand is Calvin Klein, after researching into the make-up line 'Ck One Cosmetics' and finding past ads of his work, I now feel I have an idea of what he is about and what he wants to achieve when promoting his designs. Everyone knows that Klein produces provocative adverts and he is an house hold name, from iconic jeans, to briefs, to his fragrances to now producing a make-up line, in which is portrayed to enhance natural beauty, intensify and add drama.

For each of my looks, they are all influenced by Ck one cosmetics, however I also want to produce an image that portrays the brand as a whole. So creating a sexual vibe within the image, as that is obviously what Klein is all about. Therefore, not just the make-up is inspired by the cosmetics, but the image as a whole will be inspired by everything that Calvin Klein is about.

It is quite strange as before researching about Calvin Klein as a brand, from looking at his products I instantly thought classy and elegance. This may be due to the black and white theme he has created. However, after seeing all of his ads, back in the day it makes me realise how seductive and sexual they were, in which completely caught the consumers attention, which he obviously wanted. Good or bad reaction. Sex sells.
So I decided to think of different words that come into my head when now thinking of the brand. Which also I feel should be portrayed within my final images.

S E X Y
F R E S H
Y O U N G
C L E A N ( W H I T E )
F L A W L E S S
I C O N I C
P O P  O F  C O L O U R
F A S H I O N
E D G Y
E F F O R T L E S S


CALVIN KLEIN CATWALK SPRING 2014

 
CALVIN KLEIN @ NEW YORK S/S 2011
http://showstudio.com/collection/calvin_klein_new_york_womenswear_s_s_11/image_6892

I love how although some of the ads are quite seductive, I feel the images above of Kate moss look so peaceful, regardless of her being topless, the image doesn't look distasteful at all. Her innocence still shines through and she almost looks quite lost.

S/S 2011

One of the main aspects that I love about the designs of Calvin Klein is the styling of the hair. Always so effortless yet effective, either down with a few waves or in a low messy pony tail or pulled back. This gives a sense of simplicity, bringing the attention to the face and the designs of the clothes.

I didn't want to just research the brand and the campaigns that advertise the make-up, I wanted to get a sense of what Calvin Klein was all about, which is why I've research into the past adverts and campaigns, even if they weren't too promote make-up. I believe each design and past adverts influence what Calvin Klein has created today. Seeing as Ck One cosmetics is quite recent. The make-up line has a sense of modernity. But still has the feel iconic look of Klein, in which you see in how his make-up products are designed. Also because the Ck One line is quite recent, the make-up has evolved yet and like I said very modern. Which is another reason why I researched past images of his designs and how the make-up and hair is styled because I wanted to portray the brand as a whole within the images as said before. Obviously the make-up is influenced through Calvin Klein and the Ck One cosmetics, but I also want the image as a whole to reflect upon Calvin Klein as a whole brand. Obviously the styling will be kept to the minimal as I am just focusing on the make-up and hair, however the poses the model makes, the emotion on her face and the way it is photographed will be influenced through Calvin Klein.